HGTV Canada Rebrand


HGTV Canada Rebrand

In 2012 me and my friend Yaniv Fridman pitched this rebrand through Tendril and won. It is a special project for us because it was an opportunity to embrace our love of typography and our impassioned interest in strong yet minimal design. We knew we wanted it to look sophisticated and contemporary. We knew we wanted to achieve a sleek, magazine design sensibility that would appeal to both older and younger audiences.


Client: Shaw Media
Studio: Tendril
Creative Directors: Daniel Luna, Yaniv Fridman
Executive Producer: Kate Bate
Producer: Anne Deslauriers
After Effects Scripting: Dan Ebberts
Design: Daniel Luna & Yaniv Fridman
Animation: Yaniv Fridman, Nicolas Girard
Music & Sound Design: John Black of CypherAudio

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