The challenge on this project was to create a branded, highly customizable animated package for Shopify’s Learning Tools series. The look and animation style had to be dynamic and engaging but also flexible enough to accommodate several types of tutorial videos in different screen sizes.
Our approach made use of big type and eye catching playful motion intertwined with the tutorial videos in order to bring life and excitement to each topic. On the technical side, we designed and scripted a wide range of customizable tools inside After Effects that allowed artists an incredible level of flexibility when updating or modifying content without losing consistency in the design and motion.
Client: Shopify Project Lead: Amir Jaffari Producer: Michael Welfle Direction, Design & Animation: Daniel Luna & Yaniv Fridman Montage soundtrack (edit): Shuta Hasunuma – Unique Shangfai